Canadian Brokerage Market Update
We tracked brokerage data across Canada to understand how the market is evolving heading into the 2026 boating season. Comparing this winter (Nov–Feb) to the previous, analyzing hundreds of Canadian brokerage sales - a few trends are becoming clear:
📊 Market Highlights
• 241 boats sold this winter across the brokerage market (flat vs previous winter)
• Boats are selling 10 days faster
• Strongest demand is shifting toward larger vessels - 46–50ft (+14% yoy)
• Average sale price held steady at approximately $200K CAD
• Most popular brands: Bayliner, Sea Ray, and Catalina
BOATS SOLD YOY
- Sales Volume remained consistent year-over-year
- November activity increased significantly this winter
- February recovery in sales
- Many boats continue to sell before Spring Launch.
We expect more than 40% of current inventory to be sale pending by spring launch!
One of the most interesting insights:
Buyers continue to target well-maintained 20–25 year old boats with the average age of vessel sold actually decreasing so far in 2026 - a trend we'll keep an eye on. At the same time, inventory in the 45ft+ category remains tight, which is creating strong opportunities for sellers heading into the spring boating season.
DEMAND BY BOAT SIZE
- 46-50 ft Boats experienced the strongest demand (+14.3%)
- 50ft+ boats also increased (+8.3%)
- The 30-40 ft Segment softened slightly this winter.
Strong demand and generally low inventory levels un the 46ft+ size category driving sales!
⚓ What this means for Ontario boaters
We’re seeing serious buyers already preparing for the spring launch season. Boats are Selling and new boats are coming to market - there’s a healthy market dynamic. Despite some weakness in the 36-40ft segment, well-priced boats are moving, both power and sail.
TOP YACHT BRANDS IN 2026
DAYS ON MARKET
AVERAGE BOAT AGE
- Year 2000 is the average age of vessel sold in 2026
- Significant decrease in Avg Age of vessel - down ~3 years
- Buyers continue to purchase well-maintained 20-25 year old boats
Early signs point toward a Buyer shift in 2026! *Larger Vessels *Slightly Older *Average Sold Price FLAT yoy at $199,558 CAD
BOAT AGE AND VALUE TRENDS
- Depreciation curve is the steepest between 1-10 years but flattens around 15-20 years.
- 5 years old ~71% value retained
- 10 years old ~51% value retained
- 20 years old ~34% value retained
📈 Thinking about selling your boat this season?
Our team provides market valuations using data from over 1 million historical boat sales, helping sellers price their boats accurately and attract serious buyers.
You can get your free valuation here: